Course curriculum

    1. IP: The Invisible Backbone of Corporate Value

    2. Intangible Assets as Growth Drivers

    3. Why Executives Underestimate IP

    4. IP as a Corporate Lifeline: The Nokia Pivot

    5. The Investor’s Lens on IP

    6. From Legal Budget to Strategic KPI

    7. Executive takeaway

    1. Introduction to the Identify Phase

    2. People & the Role of Human Capital in IP Identification

    3. Processes for Identifying IP Opportunities and Threats

    4. Organizational Structures for IP Identification

    5. Leveraging Third-Party Insights in IP Identification

    1. Why Protection Matters Beyond Filing

    2. Building an IP Protection Strategy Aligned with Business Goals

    3. Patents: From Idea to Grant and Beyond

    4. Protecting Trademarks and Brands

    5. Design Rights in a Visual Economy

    6. Copyrights as a Creative Asset

    7. Trade Secrets: The Overlooked Asset

    8. Working with Third Parties: Contracts and Risk Management

    9. The Human Side of IP Protection

    10. Protecting IP Internationally

    1. People as the Drivers of IP Commercialization

    2. Incentives for Employees to Support Commercialization

    3. Building Cross-Functional Commercialization Teams

    4. Building Strong Partnerships for IP Commercialization

    5. Training Business Development in IP

    6. Leadership’s Role in Championing Commercialization

    1. Why Enforcement Matters: Turning Rights Into Reality

    2. Monitoring for Infringements

    3. Choosing the Right Enforcement Tools

    4. Cost-Effective Enforcement for SMEs

    5. Working with Authorities and Industry Alliances

    6. Prioritizing Enforcement: When to Act and When to Let Go

    7. Measuring the ROI of Enforcement

    8. Building a Culture of Enforcement Inside the Company

    9. International Enforcement Challenges and Strategies

    10. The Future of IP Enforcement: Data, AI, Blockchain, and Global Collaboration

    1. 360 Guide

About this course

  • Free
  • 39 lessons
  • 0 hours of video content

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