Course curriculum

    1. Introduction to Brand TLDs in the Automotive & Transportation Sector

    2. Sector Overview and Key Statistics

    3. Usage Patterns and Notable Deployments

    4. Services Deployed via Automotive & Transport Brand TLDs

    5. Strategic Motivations, Barriers, and Current Positioning of Top TLDs

    1. German Automakers – Aggressive Adoption

    2. Japanese Automakers – Cautious Use

    3. American Automakers - Limited Engagement

    4. Summary

    1. Use Case 1: Audi (.audi) – A Platform for Dealer Sites and Regional Web Presence

    2. Use Case 2: Seat (.seat) – Extending the VW Dealer Strategy in Spanish

    3. Use Case 3: BMW (.bmw): Bridging Global Marketing and Local Dealers

    4. Use Case 4: Toyota (.toyota) – Global Corporate Identity and Services

    5. Use Case 5: DHL (.dhl) – Logistics Services and Secure Customer Tools

    6. Use Case 6: Airbus (.airbus) – Showcasing Aerospace Innovations and Programs

    7. Use Case 7: Australia Post (.auspost) – Securing National Postal Services Online

    1. Conclusion

About this course

  • Free
  • 17 lessons
  • 0 hours of video content

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