Brand TLDs in the Financial Sector

Overview of key topics:

    1. Introduction to the ICANN Ecosystem of (new) Generic Top-Level Domains

    2. Introduction to Brand-TLDs

    3. Introduction to Brand TLDs in the Financial Sector

    1. Overview of Brand TLD Adoption in Financial Services

    2. Adoption in Europe: Early and Visible Adoption

    3. Adoption in North America: Caution and Internal Focus

    4. Adoption in Asia-Pacific: Selective Innovation amid Conservative Tendencies

    5. Adoption in Latin America: A Bright Spot of Innovation

    6. Adoption in the Middle East and Africa

    7. Summary

    1. Introduction

    2. Security & Anti-Phishing Benefits

    3. Brand Trust & Differentiation

    4. Customer Experience & Navigation

    5. Globalization & Control over Domain Name Portfolio

    6. Regulatory & Compliance Considerations

    7. Long-term Strategic Positioning

    1. Customer Awareness & Behavior

    2. Technical Integration and Legacy Systems

    3. Organizational Inertia and Siloes

    4. Costs and ROI Uncertainty

    5. Industry Ecosystems & Partners

    6. Regulatory Approval and Monitoring

    7. Competitor and Market Adoption

    8. Handling Email Transition

    1. Use Case 1: BNP Paribas (.bnpparibas): Full-Scale Adoption for Trust and Cohesion

    2. Use Case 2: Barclays (.barclays and .barclaycard): Pioneering a Secure Digital Identity

    3. Use Case 3: Banco Bradesco (.bradesco): A Technology Leader's Primary Domain Strategy

    4. Use Case 4: DVAG (.dvag and .allfinanz): Scaling Personalized Domains for Advisors

    5. Other Noteworthy Examples and Trends

    1. Why a Business Case is Needed?

    2. The Shifting Digital Landscape in Financial Services

    3. Core Value Pillars Driving the Business Case

    4. Financial Considerations & ROI Framework

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