Course curriculum

    1. Introduction

    2. Objective

    3. Media & Entertainment Industry

    4. Methodology

    5. Glossary

    1. Overview

    2. Media Networks & Broadcasters

    3. Entertainment & Content Platforms

    4. Sports Leagues & Gaming

    5. Main Reasons for Applying for a Brand TLD

    6. Relative Size of Media dotBrands in the Broader Context

    1. Average Number of DUMs

    2. Internationalized Domain Names (IDNs)

    3. Evolution in Usage Over Time

    4. How Are DUMs Being Used? (Usage Types Pie Chart)

    1. Active Domains Pointing to Main Websites

    2. Redirects and Vanity URLs

    3. Microsites and Campaign Sites on DotBrand

    4. Internal Infrastructure and Email

    5. Innovative Experiments (AI, Blockchain, etc.)

    6. Other Observations

    1. Observations for the Next Round of gTLDs

    2. No Generic Usage – Adhering to Spec 13 Boundaries

    3. Overcoming Barriers: DNS Friction, Resources, SEO, and More

About this course

  • Free
  • 24 lessons
  • 0 hours of video content

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