Obtain a detailed overview on how dotBrands are being used in the FMCG and Retail sector
Discover practical use cases and strategic recommendations on how dotBrands have been adopted by some, and left behind by others
Get expert advice on navigating ICANN's new gTLD round and maximizing the benefits for your organization
Elevate Your Brand with TLDs in Consumer Goods & Retail
Gain insights into how consumer goods and retail corporations leverage Brand Top-Level Domains (.brand TLDs) post their introduction in ICANN’s 2012 New gTLD Program. This comprehensive study was developed by Bart Lieben of Pitch, a boutique law firm specialising in intellectual property, technology, data protection, and digital infrastructure law. It dissects adoption trends, usage models, and strategic drivers within a varied landscape of retailers and consumer brands, showcasing proactive and defensive implementations of dotBrands.