Learn about actual implementation models and strategies to stay ahead in the Financial Services Industry.
Explore real-world examples of successful Brand TLD implementations and their impact on businesses.
Get expert advice on navigating ICANN's new gTLD round and maximizing the benefits for your organization.
About Our Industry Report
This report was developed by Bart Lieben, attorney-at-law with Pitch, a boutique law firm specialising in intellectual property, technology, data protection, and digital infrastructure law. The analysis is based on independent research conducted in early 2026, examining publicly available DNS records, zone files, and website data across 73 “Specification 13” Brand TLDs in the Financial Services Industry.
Meet the Author: Bart Lieben
Since the early 2000’s, Bart has advised and represented over 150 generic and country-code domain name registries, including preparing over 100 successful new gTLD applications during ICANN’s 2012 round across a wide variety of sectors and industries. At Pitch, Bart provides advisory services to institutions preparing for the 2026 round, covering application strategy, trademark validation, governance structuring, registry provider selection, and post-delegation deployment planning.
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